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Brand Maximisation™ in action
Request your free brand maximisation™ audit
Share your brand guidelines with us and we’ll show you how you could uncover new untapped potential with the brand you already have
Brand Maximisation™ in action
Share your brand guidelines with us and we’ll show you how you could uncover new untapped potential with the brand you already have
If you have a project in mind please get in touch. We’re always happy to chat.
Request your free brand maximisation™ audit
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We helped Bionic evolve from a white-label switching partner into a bold, direct-to-business brand without losing what made them successful.
Bionic helps over 200,000 small businesses compare and switch energy, broadband, insurance and more. Having grown through white-label partnerships with the likes of Uswitch and Compare the Market, they were ready for a new chapter; going direct to micro businesses across the UK.
Revised identity and brand guidelines
Modular toolkits for email, social and partner channels
Custom newspaper edition for the ‘Backbone’ community
Bionic had trust, traction and a clear purpose. But they needed to show up with more confidence and consistency across every channel, especially as they moved from partner brand to household name. Starting from what already worked, we gave the brand a sharper edge and broader reach without starting from scratch.
We refreshed the design system to give Bionic’s brand more energy and flexibility across formats. From colour to typography, the updates made the identity feel clearer, sharper and easier to apply at scale.
We developed full toolkits across email, social and partner-facing assets to help the internal team roll out consistently and fast. We also supported the ATL campaign with everything from brand-ready templates to reactive copy frameworks.
To reinforce the ‘Backbone’ campaign, we created a printed newspaper edition of their content series, turning community storytelling into a tangible asset that felt grounded and distinctive.
You’re the real deal, an amazing agency. I hope Bionic and Outbrand have a long, fruitful relationship.Glyn Britton Chief Customer Officer, Bionic
Want to evolve your brand without starting over? Let’s talk.