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Brand Maximisation™ in action
Request your free brand maximisation™ audit
Share your brand guidelines with us and we’ll show you how you could uncover new untapped potential with the brand you already have
Brand Maximisation™ in action
Share your brand guidelines with us and we’ll show you how you could uncover new untapped potential with the brand you already have
If you have a project in mind please get in touch. We’re always happy to chat.
Request your free brand maximisation™ audit
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We helped CIPFA Advisory launch its new name with a simple, repeatable campaign platform — one that unifies multiple service messages and works hard across every channel without stretching the brand.
CIPFA Advisory works with public sector leaders across financial and data consulting, assets (property), and specialist areas including police and fire.
With ambitious growth targets and a lean sales function, they needed marketing that was instantly clear, easy to scale and consistent across touchpoints.
Single campaign idea housing multiple service messages
Omni-channel system spanning social, digital, print and CRM
Clear structure for Q1 themes and future rollout
Highly repeatable, unmistakably CIPFA
The proposition was strong, but broad. Multiple service areas, a wide audience and relatively light-touch brand activity meant awareness needed to build fast — without fragmenting the message or overcomplicating delivery.
The task was to make the brand work harder, not louder.
We positioned CIPFA Advisory as a powerful addition to any local authority — bringing capability, capacity and resilience exactly where it’s needed. That idea became the creative device: Addvisory. A typographic twist that shows CIPFA Advisory adding value — literally and conceptually. One structure. Multiple proof points. Total clarity.
The result is a modular campaign toolkit built for omnichannel rollout — from social-first assets to digital, print and CRM — all reinforcing the same recognisable idea and making every message land harder.
CIPFA Advisory didn’t need a louder voice — just a clearer one. This campaign gives them a platform that stretches further than any single channel, while staying firmly on brand.
Need a campaign idea that scales without diluting your brand? Let’s talk.