Flexera – FinOps framework campaign

Campaigns

Flexera – FinOps framework campaign

Internal

Snow Software — Employer brand campaign

Internal

IHG Hotels & Resorts — internal communications

Internal

Genomics England — Future Fit employee engagement campaign

Events

Visa Europe — PAY360 event experience

Events

Snow Software – “Seeing Beyond”

Campaigns

Snow — Technology Intelligence launch

Campaigns

PIT — Concessions Program campaign

Campaigns

Flexera – FinOps framework campaign

We turned a technical update into a teaser-led campaign that delivered 300 leads

With the market asleep on a key framework change, we helped Flexera grab attention, spark intrigue and position itself as the go-to solution.

Flexera connects SaaS, licensing and cloud data in one place

Flexera’s platform is trusted by global enterprises to manage and optimise their technology estate. It gives stakeholders across IT, procurement and finance a full view of costs, risks and opportunities, integrating key capabilities like ITAM, SaaS management and FinOps.

A teaser campaign that delivered real attention

1

300 qualified leads

2

High-value conversations with enterprise targets

3

Access to one of the world’s largest oil and gas companies

The update mattered, but few buyers noticed. The FinOps Foundation made a major update to its framework, adding SaaS and licensing. Flexera was perfectly positioned to respond. But awareness of the change was low, and the industry hadn’t caught on. It was a strategic opportunity, but only if Flexera could seize the moment fast.

We built the campaign around one question

What’s in the box? It teased the new capability and gave Flexera a creative angle to cut through dry, framework-led content. Using cinematic motion graphics, 3D modelling and a space-themed narrative, we rolled the campaign out across digital, video, interactive decks and event stands. The storytelling created urgency, curiosity and a distinct voice while staying rooted in the brand.

Brand Maximisation™ around a simple question

From the client

Finding effective channels and squeezing every last bit of ROI out of every marketing dollar is more critical than ever. Catherine Picknell Senior Director, Global Integrated Marketing, Flexera

Want to own the moment with strategic creativity? Let’s talk.

Work

Flexera – FinOps framework campaign

Snow Software — Employer brand campaign

Scottish Widows

IHG Hotels & Resorts — internal communications

Genomics England — Future Fit employee engagement campaign

Visa Europe — PAY360 event experience

Paris Blockchain Week

Snow Software – “Seeing Beyond”

Snow — Technology Intelligence launch

PIT — Concessions Program campaign

CIPFA Advisory

BookTrust — Libraries pilot

Bionic — Price Cap campaign

Bionic × British Gas Lite

Azets — Brand campaign

Visa — Let’s Celebrate Towns

PBES

Hable

AAG Wealth Management

Paris Blockchain Week

BOXXER

Bionic

Visa – Talk of the Town

Flexera – FinOps framework campaign

We turned a technical update into a teaser-led campaign that delivered 300 leads

Flexera connects SaaS, licensing and cloud data in one place

A teaser campaign that delivered real attention

1

2

3

We built the campaign around one question

Brand Maximisation™ around a simple question

From the client

Work

Flexera – FinOps framework campaign

Snow Software — Employer brand campaign

Scottish Widows

IHG Hotels & Resorts — internal communications

Genomics England — Future Fit employee engagement campaign

Visa Europe — PAY360 event experience

Paris Blockchain Week

Snow Software – “Seeing Beyond”

Snow — Technology Intelligence launch

PIT — Concessions Program campaign

CIPFA Advisory

BookTrust — Libraries pilot

Bionic — Price Cap campaign

Bionic × British Gas Lite

Azets — Brand campaign

Visa — Let’s Celebrate Towns

PBES

Hable

AAG Wealth Management

Paris Blockchain Week

BOXXER

Bionic

Visa – Talk of the Town

Request your free brand maximisation™ audit

Flexera – FinOps framework campaign

We turned a technical update into a teaser-led campaign that delivered 300 leads

Flexera connects SaaS, licensing and cloud data in one place

A teaser campaign that delivered real attention

1

2

3

We built the campaign around one question

Brand Maximisation™ around a simple question

From the client