Work
Brand Maximisation™ in action
Request your free brand maximisation™ audit
Share your brand guidelines with us and we’ll show you how you could uncover new untapped potential with the brand you already have
Brand Maximisation™ in action
Share your brand guidelines with us and we’ll show you how you could uncover new untapped potential with the brand you already have
If you have a project in mind please get in touch. We’re always happy to chat.
Request your free brand maximisation™ audit
"*" indicates required fields
Thank you for your message.
A member of our team will be in touch shortly
We helped BOXXER evolve its brand to match its ambition — transforming a disruptive challenger into a credible contender ready for the biggest stages in boxing entertainment.
Founded by Britain’s youngest boxing promoter, Ben Shalom, BOXXER is the fastest-growing promotional company in the UK. The business focuses on delivering inclusive, entertainment-led boxing — combining world-class professional events with tournament formats that support grassroots development.
Its model is built to engage a new generation of fans, while maintaining a long-term commitment to the future of the sport.
Updated BOXXER monogram with improved balance and clarity
New logotype, colour palette and visual language
Brand repositioning built for major broadcast exposure
BOXXER had the format, the confidence and the ambition to become the future of boxing — but the brand wasn’t quite there yet. To compete at the highest level, they needed a bolder, more contemporary identity that could stand alongside established promoters and resonate with a younger, entertainment-savvy audience.
Working closely with the BOXXER team, we reimagined the brand from the ground up. We refined the monogram, sharpened the visual language and introduced a confident, modern design system to perform across broadcast, digital and live environments.
The refreshed identity supported BOXXER’s rapid rise — culminating in major broadcast partnerships with Sky TV and the BBC.
BOXXER didn’t just need to disrupt — they needed to be taken seriously. This repositioning ensures the brand shows up with the same confidence, energy and credibility as the fights themselves.
Need to reposition your brand to own your category? Let’s talk.