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Brand Maximisation™ in action
Request your free brand maximisation™ audit
Share your brand guidelines with us and we’ll show you how you could uncover new untapped potential with the brand you already have
Brand Maximisation™ in action
Share your brand guidelines with us and we’ll show you how you could uncover new untapped potential with the brand you already have
If you have a project in mind please get in touch. We’re always happy to chat.
Request your free brand maximisation™ audit
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We helped Bionic turn a national news moment into a clear call to action — interrupting a widespread misconception and positioning Bionic as the partner that protects businesses from rising energy costs.
When a new domestic energy price cap hits the headlines, consumers feel safer. But for businesses, that same message creates a dangerous assumption: that they’re protected too. They aren’t.
Bionic saw an opportunity to seize the moment — using the announcement as a trigger to educate businesses, create urgency, and drive comparison and switching at exactly the right time.
Myth-busting message that cuts through price cap noise
Strong, brand-owned visual metaphor for protection
Channel-flexible system built for paid social, display and high-impact formats
Clear progression from education to action
Domestic customers hear “price cap” and feel protected
Businesses hear “price cap” and assume it applies to them
That assumption leaves them exposed to higher prices and out-of-contract rates
Our job was to stop that misunderstanding fast — then give businesses a clear solution.
We reframed the price cap as a warning rather than reassurance. If you’re a business, you’re exposed — and Bionic has a role to play: protection.
The shield becomes the central visual metaphor, integrated into Bionic’s existing supporter photography. Lightning represents both energy and threat — the thing businesses rely on, and the thing that can hit them without protection.
The campaign was built as a single overarching route — Protection — with executions ranging from bold, statement-led myth busting to benefit-driven switching prompts.
The result is a bold, modular campaign designed to educate quickly and convert decisively — from high-impact headlines (“There’s no price cap for business energy”) to action-led messages backed by savings proof points.
Bionic didn’t just join the price cap debate — they redirected it. From domestic reassurance to business reality, using a brand-owned protection device that makes the message impossible to miss.
Need to turn a moment into momentum? Let’s talk.