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Brand Maximisation™ in action
Request your free brand maximisation™ audit
Share your brand guidelines with us and we’ll show you how you could uncover new untapped potential with the brand you already have
Brand Maximisation™ in action
Share your brand guidelines with us and we’ll show you how you could uncover new untapped potential with the brand you already have
If you have a project in mind please get in touch. We’re always happy to chat.
Request your free brand maximisation™ audit
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We put Paris Blockchain Week back in the driving seat, unifying its growing portfolio under a dynamic new hierarchy.
Attracting over 10,000 attendees from across the industry, Paris Blockchain Week brings together innovators, investors and leaders to share insights, make deals and shape the future of blockchain.
Clearer hierarchy across the brand portfolio
Streamlined sub-brands, reduced from 4 to 3
A flexible identity system built for future growth
PBW had a strong identity but as its portfolio grew one sub-brand, PBW Summit, was carrying the weight of the entire event. This diluted the parent brand and risked low long-term recognition for Paris Blockchain Week itself.
Evolving the four existing blocks into three, we created a dynamic brand architecture that reflects its holding company, ‘Chain of Events’. The new system gives each sub-brand space to stand out, while reinforcing the power of the PBW name.
Need to rebalance your portfolio without losing brand equity? Let’s talk.